Social Media · Case
Sneaky Steve
Sneaky Steve makes shoes with character — designed in Gothenburg and built to be worn, not displayed.
We create social-first content that brings the products, the people behind them and the brand's distinct attitude into the feed.
- Industry
- Fashion & Footwear
- Services
- FilmingPhotographyEditingPlanning
- Year
- 2026
- Channels
- InstagramTikTok
This is how it looks on the platforms
Instagram & TikTok
@sneakysteve
Sneaky Steve — brand energy
♪ Original audio
@sneakysteve
Kristian's favourite — the Shank boot
♪ Original audio
@sneakysteve
Designer Sara Lotta's favourites
♪ Original audio
(01) Who are Sneaky Steve?
Gothenburg footwear with its own point of view.
Sneaky Steve is an independent footwear brand from Gothenburg. Their collections move between timeless silhouettes and unexpected details, always with a clear sense of personality.
The shoes are made for everyday life, and that same honesty shapes how the brand should feel on social media.
(02) Mission
Put the product in a world people want to step into.
We create a steady flow of films and photography built around the shoes, the designers and the stories behind each model.
From close product details to personal favourites and everyday settings, every piece is made to feel native to the platform while keeping Sneaky Steve unmistakably Sneaky Steve.
