Social Media · Case
Serneke Arena
Serneke Arena is one of Gothenburg's largest sports facilities, home to everything from youth training to major events.
We give the arena a voice on social — the people, the games and the everyday life inside the building.
- Industry
- Sport & Events
- Services
- FilmingEditingPlanningStrategy
- Year
- 2026
- Channels
- InstagramFacebookTikTok
This is how it looks on the platforms
Instagram, Facebook & TikTok
@sernekearena
A day at Kviberg Park Hotel with Cornelia
♪ Original audio
@sernekearena
Max shows us around the ski track at Skidome
♪ Original audio
@sernekearena
Cheerleading at Serneke Arena
♪ Original audio
(01) Who are Serneke Arena?
A whole world of sport under one roof.
At Kviberg in Gothenburg, Serneke Arena brings together sport, accommodation, food and events in one of the Nordic region's largest multisport facilities.
It is a place shaped by the people who use it every day — from first-time visitors to athletes, teams and staff.
(02) Mission
Show the life already happening inside the arena.
Our content puts the people, activities and everyday moments at the centre — making the scale of the arena feel personal and easy to discover.
Through recurring formats and platform-native storytelling, we give every corner of the destination a place in the feed.
