Social Media · Case
Stora Saluhallen
Stora Saluhallen has stood in Gothenburg since 1876 and gathers a long list of traders under one roof.
The individual traders — their craft, products and expertise — needed to be seen, not just the hall itself. And a younger audience needed a reason to walk in.
- Industry
- Restaurant & Hotel
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2025 — 2026
- Channels
- InstagramFacebookTikTok
This is how it looks on the platforms
Instagram, Facebook & TikTok
@storasaluhallen
Catch of the week at Salut
♪ Original audio
@storasaluhallen
Meet Banh Mi in Stora Saluhallen
♪ Original audio
@storasaluhallen
Weekend tips from Hugo Ericson Ost
♪ Original audio
(01) Who are Stora Saluhallen?
Established names and new traders under one roof.
The hall holds both long-standing businesses and newcomers, together making it varied and consistently high quality.
The range runs from raw ingredients and delicacies to ready-made dishes, which makes it a place for a lot of different food experiences — something the content needed to say out loud.
(02) Mission
Catch of the week, every week.
We put the traders and their craft first through stories, product focus and authentic material shot inside the hall, showing both the breadth and the things you only find here.
As part of the work we created the concept Catch of the Week, presenting one dish or delicacy every week. We also tightened the graphic profile — together that has driven strong traffic, real engagement and far more visibility for Stora Saluhallen digitally.
