Social Media · Case
Rasta Sverige
Rasta is one of Sweden's biggest and best known roadside brands. Their social media didn't quite tell the same story.
We stepped in to build engagement and make Rasta as strong on social as they are along the roads.
- Industry
- Restaurant & Hotel
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2025 — 2026
- Channels
- InstagramFacebookTikTok
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This is how it looks on the platforms
Instagram, Facebook & TikTok
@rasta
Rasta on the road
@rasta
TikTok replies
@rasta
Swedish classics, the history
(01) Who are Rasta?
An obvious stop on almost every Swedish road trip.
With more than 30 locations across the country — restaurants, shops and hotels — Rasta is a natural stop for anyone on the move.
From classic Swedish home cooking to quick service, nearly everyone in Sweden knows the name. That familiarity became the foundation for everything we created for them.
(02) Mission
Make a household name feel personal again.
We built engaging content across Rasta's channels: stories from the locations, staff put front and centre, and videos replying to the comments left on TikTok. All of it to make the brand feel more personal and present.
On top of that we ran targeted campaigns and content to drive traffic to the Rasta app and push current offers — building both engagement and measurable results in the channels that matter most.
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