Social Media · Case
Hawaii Poké
Sweden's largest poké bowl chain already had a strong brand, but needed help establishing itself on social media.
We stepped in to build presence, create engagement and let more people discover both the brand and the products on TikTok, Instagram and Facebook.
- Industry
- Food & Lifestyle
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2024 — 2026
- Channels
- InstagramFacebookTikTok
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This is how it looks on the platforms
Instagram & Facebook
@hawaiipoke
Guest interviews for genuinity
@hawaiipoke
Creative ways to show the menu
@hawaiipoke
Sketches that stand out
(01) Who are Hawaii Poké?
From one bowl to more than twenty locations.
Hawaii Poké started in 2016 and has grown to over 20 locations across Sweden's four biggest cities.
The vision is to be the obvious choice for healthy food, with focus on ingredients, quality and great locations. Already the market leader in Sweden — and a journey we're now part of building.
(02) Mission
Put a face on the food.
Early on we decided to show the people, not only the bowls. Guests, staff and suppliers got space in the feed and the brand became more personal and genuine.
Hawaii Poké works meticulously with selected ingredients, considered dishes and new products. Launches like boba tea, smoothie bowls and sushi rolls were backed by campaigns, boosted posts and UGC content.
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