Social Media · Case
Elon
The brief for Elon Nordstan was about building presence and trust over time — not quick campaigns.
We built a clear content setup combining activities, competitions and product highlights with personal, everyday formats. The goal: a voice that is simple, helpful and recognisable.
- Industry
- Retail
- Services
- FilmingEditingPlanningStrategyAdvertisingBrand management
- Year
- 2025 — 2026
- Channels
- InstagramFacebookTikTok
This is how it looks on the platforms
Instagram, Facebook & TikTok
@elonnordstan
Launching new products
@elonnordstan
Promotions and campaigns
@elonnordstan
The vision behind the brand
(01) Who are Elon?
A new store, inside one of Sweden's busiest malls.
Elon Nordstan is a new establishment of the brand inside the shopping centre. Opening another unit in Nordstan came with the ambition to reach much further on social.
Elon Nordstan works personally and close to its audience — something we carried into both Meta and TikTok through content that shows the people in the store, lifts products naturally and activates followers in everyday life.
(02) Mission
Test fast, then build the recognisable formats.
The initial focus was getting out there and testing different concepts to see what gets the best response. We publish content that is personal and simple, lifting the team in store, showing products clearly and creating activity through competitions and recurring formats.
TikTok has been the driving channel for fast reach and virality, while Instagram and Meta are used long term to build recognition and relationships.
