Social Media · Case
Subway Sverige
Subway Sverige wanted to strengthen their social presence and reach a younger audience. The content needed to feel more genuine and personal, with a clearer connection to the restaurants and the brand's playful tone.
Our task became to create a plan for how Subway could grow engagement through more moving, personal content filmed in-store.
- Industry
- Food & lifestyle
- Services
- FilmingEditingPlanningStrategyGraphic design
- Year
- 2026 — ongoing
- Channels
- InstagramTikTokFacebook
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This is what it looks like on the social platforms.
Instagram, Facebook & TikTok
@subwaysverige
Personal in-store content showing the brand's playful side
@subwaysverige
Sandwiches prepared in-store, on display
@subwaysverige
Behind the counter with the Subway staff
(01) Who are Subway Sverige?
A natural meeting place for quick, fresh food.
Subway Sverige is part of the global fast-food chain Subway, known for its customisable sandwiches and salads. In Sweden, Subway is found across a wide range of towns, and the restaurants serve as a natural everyday meeting place.
(02) Mission
Genuine, close and a little bit crazy.
Together with the staff on site, we create content that feels genuine and close — filmed in the restaurant environment, with a focus on the products, the people and the slightly crazy, humorous tone that makes the content stand out in the feed.
From everyday moments behind the counter to more playful campaign ideas — like the 'launch' of a signature Subway scent — we build a content flow that feels alive rather than staged.
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