Social Media · Case
Sannegården
Sannegården has grown into one of Gothenburg's most recognisable restaurant brands, with more than 30 locations and a strong local following.
We developed a social presence that puts the craft, the personalities and the food at the centre.
- Industry
- Restaurant & Food
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2024 — 2026
- Channels
- InstagramTikTok
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This is how it looks on the platforms
Instagram & TikTok
@sannegardens
The craft behind the food
@sannegardens
People and personality
@sannegardens
Made for the feed
(01) Who are Sannegården?
A local favourite that keeps growing.
With more than 30 restaurants, Sannegården has become a familiar name across Gothenburg and beyond.
The brand is built on generous food, skilled people and a strong neighbourhood identity — all natural material for social content.
(02) Mission
Turn everyday craft into content people choose to watch.
We created a clearer visual direction and recurring formats that highlight both the craft and the personalities behind the counter.
The result is an active, recognisable presence reaching more than 100,000 views a month.