Social Media · Case
Hard Rock Cafe
Hard Rock Cafe had a reach problem. The content wasn't landing, the strategy was unclear and the link back to the brand was weak.
Our job was to build a plan that raised engagement through more moving image and content people actually want to watch.
- Industry
- Food & Lifestyle
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2024 — 2026
- Channels
- InstagramFacebookTikTok
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This is how it looks on the platforms
Instagram, Facebook & TikTok
@hardrockcafegbg
Informative content about the brand
@hardrockcafegbg
Food made from scratch
@hardrockcafegbg
Drinks and the people behind the bar
(01) Who are Hard Rock?
An international name with a very local room.
Hard Rock Cafe is a global brand with restaurants all over the world, known for its burgers, its musical heritage and its unmistakable interiors.
In Sweden, the Gothenburg location is a natural meeting point for locals and visitors alike.
(02) Mission
Make the room, the music and the food one story.
We built a strategy to strengthen Hard Rock's presence on social. The focus: the chefs, the food made from scratch and everything that makes the brand its own thing.
We pulled harder on the music, the American culture and the restaurant itself — all the parts that make Hard Rock an experience rather than just a place to eat. The result is a livelier feed with a much clearer link back to the brand.
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