Social Media · Case
Gothia Cup
Working with the world's largest youth football tournament means being consistent and fast on your feet.
That's exactly what we were during the summer of 2024, when we ran social media for Gothia Cup.
- Industry
- Sport
- Services
- FilmingEditingPlanningStrategyGraphic designBrand management
- Year
- 2024
- Channels
- InstagramTikTok
This is how it looks on the platforms
Instagram & TikTok
@gothiacup
The journey
@gothiacup
The passion
@gothiacup
The joy
(01) The tournament
Thousands of players, one week, one feed.
Gothia Cup brings teams from all over the world to Gothenburg every summer. The pace on the ground is relentless and the content has to keep up with it.
We filmed, cut and published in the same day, so the feed always reflected what was actually happening on the pitches.
(02) Mission
Capture the joy, the passion and the journey.
We built the content around three feelings that carry the whole tournament: the journey there, the passion during and the joy after.
The result was a feed that families, players and clubs recognised themselves in — and shared.
